Social Web has changed perceptions about business; anyone who is connected has a powerful voice. These voices have impacts, change expectations; they are changing people’s minds. And they are changing how organizations connect/communicate with consumers. Internet, has evolved has a platform to communicate with anyone, anywhere, anytime; well that’s not news!
We all share, intentionally or unintentionally, about our experiences with brands, products, services. We tweet, post on facebook, blog, comment on forums and so on. All this is scattered around on the web, of limited relevance when dealt with one by one; now imagine all mentions of your brand, around the web consolidated on a single dashboard! That’s precisely what Radian6 does.
I love it because it’s simply un-avoidable for Marketers / Brand Managers. Here are a few more reasons,
Radian6 helps companies listen to what people are saying about them online and engage in those conversations across the social web. From blogs and comments to multimedia, boards, forums and communities like Twitter, Radian6 gathers the discussions happening online and gives businesses the ability to analyze, manage, track, and report on their social media monitoring and engagement efforts.
It’s an awesome tool for marketers; for any campaign, one can get real time results of how people are reacting to it. Receive real time, ongoing social intelligence surrounding your brand, your industry or any area of interest.
Radian6’s analysis widgets, reporting, integrated workflow capabilities within organization give users the ability to uncover influencers, track and measure engagement and determine which conversations are having an impact online.
The UI is easy to use with text, pictures and video inside the dashboard. It uncomplicates the random scattered posts into a single easy to view format. Easy to navigate between widgets and reports, one need not be an IT expert to understand how it works.
It gives automated sentiment analysis which summarizes whether the conversations online are overall positive or negative. Each post is assigned a value on a 5 point scale which can be altered manually (in case it isn’t understood by the algorithm).
Conversational dynamics are constantly tallied to track the viral nature of each post. This allows for easy sorting by publish date, comment count, unique commenters and calculated engagement.
Team work flow abilities for tagging, classification and assignment of posts to team members including recording of internal notes, engagement responses and ticket status for on-demand reporting and graphs.
The Engagement Console is a complete real-time social web client that helps coordinate team social media engagement across the enterprise. Each employee can be given or restricted access to certain platforms; this ensures participation at all levels.
Radian6 is mobile too. The mobile Radian6 app keeps you up to date even when you are not in office.
With radian6 one can also pin point sales opportunities. It can be integrated with other CRM platforms like Salesforce, Seibel etc, enhancing the power and effectiveness of a traditional CRM.
So, it’s not only Listening, but monitoring and engaging consumers on social media; connecting with consumers beyond traditional channels and build better relations. It’s a complete social CRM package! Here is Radian6 Resources section where you’ll find a growing collection of case studies, ebooks, white papers, and videos created to help you get your bearings on the social web. http://www.radian6.com/resources/