We no longer live in a world that is shrinking day by day. We have started living in a world which is shrinking minutes by minutes! The virtual interconnectivity of the world of social networking sites has brought us all not only close to each other, but so close that we can even sense our friend’s happiness who just witnessed ManU’s 4-2 victory over Chelsea a couple of hours back at the Old Trafford. Needless, to say the post in the Facebook got several likes and some hate-comments from Chelsea fans. This is the power of social networking sites today and more specifically, the power of ‘likes’ in the world of marketing.

One of the main hurdles in marketing is to know what the consumer wants, or in simpler words, what he likes. And before we know it, Facebook and other social networking sites has already supplied us with the power of eliminating this major hurdle of marketing. This is the power of what I call, the ‘likes’ marketing! Wikipedia has no clue about the ‘like’ marketing and so does the self-proclaimed marketing gurus. What exactly is ‘like’ marketing and how to leverage this opportunity? Continue reading!

All you need to know about the top secret ‘like’ marketing!

The idea behind ‘like’ marketing is simple. Take your business online; more specifically take your business socially networked online. Build fan pages. Have your fans following you and experiment with your posts till you start getting good number of likes. The more the likes, the better you are doing. Hear the comments by answering them; bring out a post in your company like the SMO-social media optimization officer. Fulfil the requirement of the fans so that they click on the like button. And you almost have made your customer.

Clever marketers would see this as an opportunity; others will see it as over-rated method of marketing. Like all the previous methods that were disliked earlier, but proved out to be game-changers afterwards, the ‘like’ marketing would surely help boost your business and help you in marketing the way your consumers ‘like’ it! Happy ‘Liking’!