Implementing social media is much more than ‘just being there’. Incorporating social media into your business as a part of marketing mix is a result of refined thought process and not just setting up facebook and twitter accounts.
Don’t dive into social media unless you’re ready
You need objectives, goals and ways to measure success and accountability. See how to prepare yourself.
Don’t be a big brag
Know the difference between becoming a thought leader and endless self-promotion. While a reputation of thought leadership will never be as “risk-reducing” as a personal referral, it’s a great way to build awareness and increase your chances that the prospect will respond to future demand generation efforts.
Don’t be afraid
Don’t be afraid to try social media because it doesn’t rely on the traditional metrics you’re used to. ROI will be challenging with social media, but there are ways to measure impact if you have a baseline to start with.
Don’t use social media sites as advertising opportunities
There are uncountable benefits of Incorporating Social Media. However, keep your brand human on social media sites and save your ad-speak for real advertising.
Don’t think that social media is Facebook, Twitter and LinkedIn
While important, social networks make up only part of the social media pie. E-mail lists, web forums, user groups, photo and video sharing services, podcasts, social bookmarking sites and niche online communities are all part of the social media mix.
Don’t assume every social media site is good for your business. Research which social media sites your customers frequent and how they prefer to consume content.
Please don’t strategize much
Set logical, achievable goals and develop a sustainable social media marketing plan that outlines the who, what, when, why and how of your efforts. Put in sincere efforts and contribute towards better world with your products/services.