CRM Gamification

CRM Gamification

More than often I talk to friends who are working as sales managers and sales reps who were with me during my B School days. Listening to them comes as a real feedback from those who are using CRM hands on and triggers a thought process of simplifying the same, rather than just implementing one. Marketers … Continue reading »

Salesforce and CRM

Salesforce and CRM

There was an interesting question that I found someone asking on Internet. “What is Salesforce CRM everybody is talking about? How will it help my organization, specifically getting more Sales? Can a software really help get clients?” This is one of most innocent question a businessman could have asked. Specially the last one, where he … Continue reading »

Service Recovery

Service Recovery

We have discussed about service recovery before in more than one blogposts. It is observed that customers who experience an honest service recovery are more likely to become loyal than those who just receive fantastic service in one go. One of the most important processes in any organization is that of service recovery following a … Continue reading »

Change the product, not the customer!

Change the product, not the customer!

There is an interesting, historical note about Kikkoman Soy Sauce. As you probably know, Kikkoman is the world’s largest seller of soy sauce — the biggest marketer, the most successful marketer of soy sauce. It’s a large company that comes from Japan. They were hoping to be very successful in a very large food and … Continue reading »