Zero Marketing Budget? Ask Toasty Melts!

Zero Marketing Budget? Ask Toasty Melts!

This is the great thing about being passionate about both food and digital marketing. Fulfilling one passion (a food show) can help you whet your appetite for a brilliant use of technology for marketing (twitter).  Without any further ado, I am talking about Toasty Melts, a weekend only grilled cheese food truck in San Francisco … Continue reading »

10 reasons why I love Radian6

10 reasons why I love Radian6

Social Web has changed perceptions about business; anyone who is connected has a powerful voice. These voices have impacts, change expectations; they are changing people’s minds. And they are changing how organizations connect/communicate with consumers. Internet, has evolved has a platform to communicate with anyone, anywhere, anytime; well that’s not news! We all share, intentionally … Continue reading »

CRM Gamification

CRM Gamification

More than often I talk to friends who are working as sales managers and sales reps who were with me during my B School days. Listening to them comes as a real feedback from those who are using CRM hands on and triggers a thought process of simplifying the same, rather than just implementing one. Marketers … Continue reading »

Salesforce and CRM

Salesforce and CRM

There was an interesting question that I found someone asking on Internet. “What is Salesforce CRM everybody is talking about? How will it help my organization, specifically getting more Sales? Can a software really help get clients?” This is one of most innocent question a businessman could have asked. Specially the last one, where he … Continue reading »